Privacy
Privacy Policy
How British Training Institute handles information you share through this website.
About this policy
This policy explains what information British Training Institute collects when you use this website or send an enquiry, how that information is used, who it is shared with, and the choices and rights you have. It applies to this website only.
Who is responsible for your information
British Training Institute LLC, Sharjah, United Arab Emirates, is the data controller responsible for the information described in this policy. For any privacy question or to exercise your rights, contact us at info@britishinstitute.ae.
Information we collect
When you submit an enquiry form we collect the details you provide: your name, the phone number and/or email address you choose to share, your preferred contact method, and your message. Depending on the form this may also include the course or resource you are interested in, your English-learning goal or preferred timing, and, for corporate enquiries, your company name, job title, number of learners and training area. We also record basic context such as the page you enquired from, the website language, the referring website, and marketing campaign parameters (UTM tags) when present.
Technical information
To protect the forms from abuse we process limited technical signals, including a one-way hashed version of your network address used only to apply rate limits. We do not store your raw IP address. Bot-protection (Cloudflare Turnstile) may run security checks when you submit a form.
How we use your information
We use the information you provide to respond to your enquiry, advise you on suitable courses, arrange placement-test or corporate-training conversations, and follow up about your request. With your cookie consent we also use website and advertising measurement to understand which campaigns and pages lead to enquiries, so we can improve them. Submitting a form is an enquiry, not a confirmed booking or enrolment.
Our lawful basis: your consent
We rely on your consent. Before you can submit an enquiry form you must tick a box confirming that you have read and agree to this Privacy Policy, and we record that consent with your enquiry. Optional analytics and advertising cookies are set only after you accept them in our cookie banner. You may withdraw either consent at any time — see “Your rights” and “Cookies and tracking” below. Withdrawing consent does not affect processing that already took place.
Who we share your information with
We share your information only as needed for the purposes above, with: our customer-relationship system (Odoo CRM), used to manage and follow up your enquiry; our email service provider, which handles correspondence when we reply to you; our website and advertising measurement providers (Google Analytics, Google Ads and Meta — Facebook and Instagram — as described below), where you have given cookie consent; and authorised British Training Institute staff responsible for admissions and student support. We do not sell your personal information.
Advertising and measurement partners
Where you accept marketing cookies, we use Google Ads conversion tracking and the Meta Pixel to measure which advertising campaigns lead to enquiries. To improve the accuracy of that measurement we may share a version of your email address or phone number that has been irreversibly scrambled (“hashed”) on your device before it is sent — Google calls this Enhanced Conversions and Meta calls it Advanced Matching. These partners use that hashed value only to match your enquiry to an advertising interaction; we never send them your enquiry message. If you decline marketing cookies, none of this data is collected or shared.
International transfers
Some of the providers above, including Google and Meta, process information on servers outside the United Arab Emirates. Where information is transferred outside the UAE we rely on the safeguards and contractual data-protection terms offered by those providers.
How long we keep your information
We retain enquiry data for 24 months and securely delete it afterward, unless a longer retention period is required by law or for contractual purposes. Deletion is applied automatically by a scheduled process.
Keeping your information secure
Access to enquiry data is restricted to authorised staff, transmitted over encrypted connections, and protected by spam and rate-limiting controls. No system can be guaranteed perfectly secure, but we take reasonable measures to protect your information.
Your rights
Subject to applicable UAE data-protection law, you may ask us to give you access to the information we hold about you, correct it if it is inaccurate, delete it, restrict or object to how we use it, or provide it in a portable form. You may also withdraw your consent or ask us to stop contacting you at any time. To make a request, email info@britishinstitute.ae. We will respond within the period required by law and may need to verify your identity first.
Cookies and tracking
Only strictly necessary cookies are set when you arrive. Analytics and advertising cookies are set only if you accept them in our cookie banner, and you can change or withdraw that choice at any time using the “Cookie settings” link in the website footer. Our Cookie Policy explains each category in detail.
Changes to this policy
We may update this policy as our services or legal obligations change. The latest version will always appear on this page.
Contact us
For any question about this policy or your information, email info@britishinstitute.ae or contact the BTI admissions team using the details on our contact page.